This exercise focuses on typhography and challenges me to look how words can be displayed and even emphasized by choosing the right font.
I created different word pairs (opposites) in hand-lettering in my sketchbook and how I could best describe them by using my handwriting, different materials, fonts, and which fonts would best represent them. My sketchbook includes the different pairs:
I continued with some further experiments, and looked into different type options used in magazines:
- Typography is a very broad field! I think I should really look into the typography rules (e.g. here or here) to get more confident in using type in my work. So far, this is an area I struggle with, and which can certainly be improved. Generally I feel that my graphic design skills can be improved, and type is one important aspect of it (source). What goes with it, is that I should get more comfortable using the digital design programmes like InDesign. I know the basics, but I think there are still so many things to learn!
- There are many aspects to consider when choosing the right font for a project. I think one aspect includes the environment where the font will be used. I think this is one of the key thoughts that I will keep for the last projects in this course, as well as future projects.