The second assignment is to create two point of sale displays of either fruits or vegetables (one for summer, one for autumn). The final work is to be 12×12 inches (30.48×30.48 cm) and the fruits or vegetables should be created in an objective manner to be used to promote the items on sale. The supermarket is known for high quality food. This fact should be reflected in the illustrations.
To start this assignment I went on to research what types of fruits and vegetables there are in season in summer and in autumn.
Typical fruits that can be found during summer months from June to August depend of which country you live in, of course. However, I base this research mainly on Germany and the UK because these are the countries where I’ve been living most of my live, but some of the sources I found also include seaonal fruits in the US. During summer, you can buy fruits like:
- Honeydew Melon
Summer vegetables include:
- Spring Onions
Autumn fruits include:
- Kaki (Persimmon)
I then went on to look for examples of point of sales displays from other artists, and how fruit and vegetables are represented in art.
A google image search resulted in several ideas how to compose the fruits. Some examples that I found quite interesting can be seen here, here, here, here, here, here , here, here, here, here, here, here and here.
I especially like this one, because it is an illustration that to me looks very appealing and conveys the idea of high-quality healty fruits and vegs. I like this composition here because the circle in the middle can be easily used to include some writing, e.g. special offers, or hightlight that these are seasonal, organic, or from the farmers in the region. I also like this French poster, even though it shows photographs rather than illustrations, but they are set against the white background. The layout is clear, and it seems high-quality to me. I also like this illustration of a Japanese Persimmon because it looks lush and very appealing to eat.
I also found that farmer’s markets usually have great posters to advertise their events, and mostly these posters include some illustrations of fruits and vegetables. I also found a few great examples that I find inspiring to create the point of sale displays for this assignment. Take a look at some fantastic posters here, here, here, here, here, here, here, and here.
I like this one because it is simple, it uses great natural colours to represent the vegs. This one is a great example in my point of view to convey very high-quality produce.I believe this is because of the “old-fashioned” typography. However, it hardly uses fruits, but mostly flowers. This examples uses monochrome brown colour scheme, which is the perfect fit for organic fruit.
Fruits and vegetables are, of course, well known in art history as subject for still lifes. Famous examples that depict fruits and vegetables in a more realistc manner include:
- Caravaggio’s Still Life with Fruit
- Acrcimboldo’s Feast for the Eyes, which is a basket of fruits that also turns out to be a portrait when viewed from upside down, and other fruit and vegetable portraits
- Sir Nathaniel Bacon’s Cookmaid with Still Life of Vegetables and Fruit
- William Henry Hunt’s Fruit
More abstract works include:
- Fruits and vegetables from Paul Cezanne, who is often considered a pioneer of modern art because he introduced more abstract ways of painting
- John Aldrige’s Head and Fruit
- Sir Matthew Smith’s Still Life
- Roy de Maistre’s Still Life: Fruit
I also found some actual examples of point of sales displays at a local market stand in Munich.
I like these examples because they look old-fashioned because of the font. They only include the most important information, and they have probably been in use for a long time – at least that’s what you associate with the signs. That this farmer has been in the buisness for a long time, and always brings you the best deals for the freshest fruits. The signs also don’t only say “Cherries” or “Grapes”, they always also say “Sweet” or “Suger sweet” to make them even more appealing.
Goodhousekeeping.co.uk. “8 Seasonal British Fruits to Look Out for Throughout Spring and Summer” by Megan Sutton. Published on May 24, 2017. Accessed on Dec 10, 2017. URL
Eatseasonably.co.uk. “The Eat Seasonably Calender”. Accessed on Dec 10, 2017. URL
Fruitsinfo.com. “Seasonal Fruits”. Accessed on Dec 10, 2017. URL
Fruitsinfo.com. “Summer Fruits”. Accessed on Dec 10, 2017. URL
Google searches (fruits, seasonal fruits, fruits advertising supermarkets). Dec 10, 2017. See here, here, here, here, here, here , here, here, here, here, here, here, here, here, here, here, here, here, here, here, and here.
Lovebritishfood.co.uk. “Fruit and Vegetables”. Accessed on Dec 10, 2017. URL
Vegsoc.org. “Seasonal UK grown produce”. Accessed on Dec 10, 2017. URL